Search Engine Optimization: Can Toastmasters Help SEO?

Toastmasters Search Engine Optimization

Search Engine Optimization: What it is and Why it is Important

Search Engine Optimization (SEO) is the activity of increasing your webpage’s exposure through internet search engines. It may surprise you, but the same communication principles that we learn through Toastmasters apply to managing a website.

When you think about human communication, the last thing that comes to mind is a lifeless computer. However, technology is a tool for human action. Modeled after human behaviour, technology is in fact an extension of us. With this in mind, internet search engines operate based on basic principles of communication.

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Matching your Pitch to your Customer’s Motivation

Toastmaster Picture_JulyRegardless as to who enters the store, sales agents all too often use the same canned, rehearsed pitch. The same message is relayed to sell the coffee maker or the sofa; after all customers have to have all the facts! But after listening to your customers, are you communicating what’s important and relevant to them?

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Effective Listening can get You that Sale!

Effective ListeningSome people seem to have a real knack for selling; they sometimes keep talking until the customer gives in with sheer exasperation!

While this strategy might work initially, the probability of the order being cancelled will be high and the likelihood of the customer returning will be low. A more effective way to start the sales process is to listen before you speak!

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Mastering Delegation through Effective Communication

March Toastmasters

Regardless of the size of your business, one of the single most important things you can do as an entrepreneur is to delegate tasks. Besides reducing your work and saving time, it teaches you to communicate persuasively, supervise and train others, and help to expand your sphere of influence.

Check out these tips and tricks to effectively communicate tasks to another person:

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