Search Engine Optimization: What it is and Why it is Important
Search Engine Optimization (SEO) is the activity of increasing your webpage’s exposure through internet search engines. It may surprise you, but the same communication principles that we learn through Toastmasters apply to managing a website.
When you think about human communication, the last thing that comes to mind is a lifeless computer. However, technology is a tool for human action. Modeled after human behaviour, technology is in fact an extension of us. With this in mind, internet search engines operate based on basic principles of communication.