A Speech Content Checklist & Summary of “Made to Stick”
As Toastmasters we practice every week with the goal to become better public speakers. Typically, we focus on developing a smooth and charismatic delivery. While this is clearly important, the act of “speaking” is not the most important aspect of public speaking. The actual goal is to communicate a message that makes a lasting impact. As George Bernard Shaw stated “The single biggest problem in communication is the illusion that it has taken place.” Then what exactly makes speech content impactful and memorable?